Cru’s Mission: Win, Build, Send.


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Cru-10-24-11-MASTER-TMSince Cru’s founding in 1951, our mission has been to WIN, BUILD and SEND:

  • WIN people to Christ by communicating the good news of God’s love and forgiveness through Jesus (evangelism)
  • BUILD believers in their faith by helping them grow in their relationship with Jesus (discipleship)
  • SEND disciples of Jesus into the world to introduce others to Jesus (multiplication/mission).

The Words Project, Ramen with a Side of College and Rock Your Meeting are just some of the innovative tools our team is designing to help Cru staff members and students WIN, BUILD and SEND.

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