Getting the Word Out

In an organization as large as Cru, some resources remain “hidden gems” unknown to many staff members. Our communication training resources (conferences and videos) fit into that category, so my teammates and I have spent the past several weeks planning and preparing ways to help get the word out within the Cru community.

  • We made a schedule for posting announcements to our in-house email newsletters and staff-only online bulletin boards.
  • We wanted a fresh, new look for our materials because we’ve used our previous designs for a long time. One of my teammates came up with a concept for a new logo for our conferences, and I finalized the design (below).

  • To help people mentally connect our events to one another, we tweaked the names. Comm Lab (the most well-known) remained the same, but Emcee Training became Emcee Lab and our 2-day communication training events (focusing on either delivery skills or story writing) are now called Comm Lab Clinics.
  • To create engaging content for our announcements, I edited video footage of testimonials about our training into seven “ads” of about 20 seconds or less. Here’s a link to the first one: https://vimeo.com/288213964.
  • I organized information on resources from my broader department (including our communication training) into a website. I also designed this sample one-page website (see screenshot below) that can be used as a template for anyone who hosts a Comm Lab Clinic.

While I was in “web design mode” I made some tweaks to this ministry website. I hope you like what you see!

Prayer Requests

  • For our announcements and website to be effective in reaching staff members (and their students) who can benefit from our training
  • For wisdom for me as I write and post the announcements
  • For MUCH wisdom for me as I write two talks I will give for the women of my church at our fall retreat September 28-29; the topic for the retreat is God’s grace

Thank you for your partnership and prayers!

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